Topshop

Waiting in line...

Topshop opened its first US location on Thursday.  It's a British store, similar to H&M but pricier and with a collection by designed by Kate Moss.  They have been doing advertising for it for the past two weeks, with little Topshop trucks parked outside of our student center, with girls in bowler hats handing out totes filled with water bottles, catalogues, and gift certificates that are only redeemable on Thursday and can be anywhere from $5-$500.   Now everyone is carrying Topshop tote bags around campus, so I'd say it's pretty effective marketing. 

I dragged some other Student Council members with me after our Dylan's Candy Bar event and even though we went at like 7pm (the store opened at 11am, I think) there was still a line around the block.  There were Topshop employees standing in line, entertaining customers and checking gift cards.  I only had $5, of course and the lady told me that they hadn't had any $500 all day.  I heard that there was free Pinkberry and coffee and donuts earlier in the day for those who braved the line.  When we finally got inside, I really liked what I saw.  Everything was really cute and trendy (though totally out of my budget, except for maybe a couple of select purchases here and there.  Hi Mom.), and I'm sure that most people at school will soon be sporting Topshop clothes like we now do H&M.